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Demographic Data

Cities Can Use Data To Improve Vaccine Outreach

Local government can improve vaccination rates in minority communities where distrust in the medical establishment runs deep

May 17, 2021

Reliable, detailed demographic data can help city leaders find neighborhood gaps in vaccinations, deploy resources to address them, and permanently keep those medical assets in minority communities where an absence of healthcare facilities is a primary reason COVID-19 struck them so hard.

Here are steps cities can take when equipped with consistent data, according to Beth Blauer, Associate Vice Provost for Public Sector Innovation:

  1. Use the data to target outreach and resources such as mobile vaccination clinics.
  2. Use the data to advocate with county and state partners to locate more clinics in Black and Brown communities and reserve appointments for people coming from the hardest-hit ZIP codes.
  3. Use the data to prove long held, yet still unaddressed concerns about geographic inequities in the U.S. healthcare system. Vaccines are just the latest example of how some populations in America are essentially cut off from the public health system.

“We need to use this moment to redesign public health for the people who need it most,” Blauer said.